The Old Strathcona Farmers’ Market, a beloved Edmonton weekend tradition for over 35 years, is preparing to welcome visitors year-round thanks to a brand-new indoor winter pavilion. Set to open this November, the expansion will provide space for more than 50 additional vendors, ensuring fresh produce, artisanal foods, and handmade goods remain accessible even during Alberta’s harshest months.
Market manager Steven Grant says the idea has been in the works for years, but the pandemic accelerated demand for a permanent winter-friendly solution. “Our community has shown us how important it is to have reliable access to local goods, regardless of the weather,” he explained. “This pavilion is about strengthening that connection between growers, makers, and customers.”
Construction began in early spring, with the city fast-tracking permits to support local economic recovery. The 20,000-square-foot facility will feature energy-efficient heating, ample natural light from skylights, and wider aisles to accommodate increased foot traffic. An upgraded loading bay will allow vendors to transport goods directly into the space without braving icy sidewalks.
Local farmers are especially enthusiastic about the development. “In the past, we had to scale back operations in the winter,” said dairy farmer Rachel Foster from Stony Plain. “Now, we’ll be able to keep selling fresh milk and cheese to our customers every week.” Winter-friendly farming practices, including greenhouse-grown vegetables and hydroponic herbs, will play a bigger role in the expanded market’s offerings.
Artisans and food producers also see opportunities in the new space. Bakers plan to experiment with seasonal goods like maple-pecan bread and cranberry tarts, while local coffee roasters will be able to keep their mobile espresso bars running year-round. Winter craft fairs, live cooking demonstrations, and farm-to-table dinners are among the events already being planned for the pavilion.
The market’s expansion is expected to create over 100 new part-time jobs, ranging from vendor assistants to event coordinators. The City of Edmonton has contributed funding through its small business development grant program, citing the project as a model for sustainable urban agriculture and local entrepreneurship.
Community feedback has been overwhelmingly positive. “It’s not just about shopping — it’s about community,” said longtime customer Ellen Davis. “We come here to connect with our neighbours, try new foods, and support local businesses. Now we can do that no matter the season.”
Tourism Edmonton predicts the pavilion could become a winter attraction for visitors from across Alberta and beyond. The market’s proximity to Whyte Avenue’s shops and restaurants makes it an appealing stop for travellers looking for an authentic local experience.
Environmental considerations were also part of the planning process. The pavilion will use reclaimed wood from deconstructed barns and incorporate a rooftop rainwater collection system to help irrigate vendor greenery. Energy-efficient LED lighting and motion-sensor heating zones are expected to keep operational costs down while reducing the carbon footprint.
With its blend of tradition and innovation, the indoor winter pavilion is set to transform the Old Strathcona Farmers’ Market into a year-round hub for Edmonton’s local food and craft scene — one that thrives, snow or shine.